SIMA PATEL
CEO
Sima Patel’s life story is a lesson in hard work and the fulfillment of the “American Dream”. She was born in Surat, India, and moved to the United States in 1979. With no prior training or formal education, Sima immediately began working in a family lodging business. In 1985, Sima and her husband Pravin Patel developed their first lodging property. They currently own and operate several branded and boutique hotels in the San Francisco Bay Area and continue to develop great hotel brands.
Sima’s commitment to the community can be seen in the number of organizations in which she participates. In 2007, she received the Richard L. Speece Destination Oakland Award presented by the Oakland Convention and Visitor’s Bureau. Sima has maintained close ties with industry and government leaders in her city, county, and state. Because of those relationships, she was instrumental in securing funding for the Oakland Convention and Visitors Bureau through a voter referendum and assisted with forming a Tourism Improvement District in Oakland. Sima advocates for the economic value of tourism to her city and state lawmakers and is a true champion for tourism in Oakland.
Sima is the past Chair of the Oakland Convention and Visitors Bureau Board of Directors. Her other community commitments include membership in the Oakland Rotary Club and the Oakland Airport Area Business Association. Sima made history by being the first Indian woman in the country to chair a state lodging association when she became the Chairperson of the California Lodging Industry Association (CLIA) in 2004. A past recipient of the prestigious 2001 Women Hotelier of the Year Award presented by the Asian American Hotel Owners Association (AAHOA). In 2006, Sima was elected by her industry to serve on the California Travel and Tourism Commission (Visit California). After serving two elected terms, Sima was appointed again to the Visit California Board by the Governor of California, Mr. Edmund G. Brown. In October 2016, Sima Patel became Visit California’s first industry-elected Chair of its Board of Directors after a unanimous – and spirited – confirmation by the Board’s 12 Governor-appointed Commissioners at Visit California’s Oct. 14 Board Meeting. She took the helm of the largest state tourism marketing organization in the country. In 2017, Sima was named one of the 100 Most Influential Women in Business by the San Francisco Business Journal, followed by the 2018 ASCEND Executive Leadership Award, and in 2023, one of the 100 most influential leaders in Hospitality. As an Indian woman, a businessperson, and a community leader, Sima continues to expand her reach as she gains momentum in her career as a hospitality professional. Her interests also include Women’s Empowerment and Gender Equality. In her free time, Sima enjoys traveling, cooking, and experiencing nature.
She is the founder of a nonprofit named Saaheli.org whose mission is to educate, empower, and engage women globally. Sima is proud of its project Saaheli – an online community for women with a mission of empowering women to break social and cultural barriers to reach their true potential.